Reversible Beanie
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Influenced by skaters and hip-hop,
the 90s were all about oversized clothing.
To balance the wide silhouettes,
beanies at the time were predominantly short and tight-fitting,
or had a voluminous look due to thick fabric.
In the 2000s, while still based on hip-hop trends,
skater, rock, and European sensibilities began to blend in.
The style shifted from emphasizing volume to a more relaxed, natural balance.
By layering long-sleeve T-shirts to show the hem,
or letting innerwear peek out from under zip-up hoodies, a vertical line was intentionally created.
Furthermore, the drape created by light and soft materials generated space, and silhouettes became more elongated.
In response to this trend,
the sizing of beanies also changed.
From thick and structured to thin and relaxed.
The voluminous 90s style that has been popular for the past few years
is now gradually beginning to change.
It's not just about being oversized; it's about a balanced look that incorporates short-length tops and fitted innerwear, creating a sense of ease.
For example, pairing wide pants with a compact upper body, or creating vertical lines through layered outfits with varying lengths.
This sensibility aligns with 2000s styles.
It was in this context that we created a long-fit reversible beanie, designed with a 2000s balance in mind.
We set the top slightly longer, so instead of a snug fit, a bit of slack creates a natural vertical line.
Instead of simply replicating past designs,
we've reinterpreted them to fit contemporary styles.
Back then, designs with strong statements like skulls, spiders, stars, rhinestones, and distressed finishes were common,
but this time, we intentionally made them plain.
By making it reversible,
we've allowed for simple yet varied styling options.
The colors are charcoal gray and taupe, inspired by faded vintage sweatshirts.
Neither side is overly assertive,
resulting in a balance that blends well with various styles.
Furthermore, we've used 100% cotton rib knit for the material.
This allows for expressing slightly faded shades rather than the overly vibrant colors of acrylic.
Moreover, using fine 14g yarn creates a light feel suitable for a longer season and a natural drape.
And from the perspective of a vintage clothing store,
cotton knit beanies are surprisingly rare in the vintage market.
Considering this background,
we deliberately chose cotton for this production.
While not featuring special designs,
it achieves a balance that naturally fits current styles.
Pre-sale at sowhatvintage brick-and-mortar stores from April 4th.
Online store launch on April 6th at 8:00 PM (JST).
